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Dirt Lovers’ Ultimate Holiday Gift Guide

Dirt Lovers’ Ultimate Holiday Gift Guide

It’s official: we’re just a few advent calendar chocolates away from the big day! We’ve rounded up some of our favorite mountain bike gear and gifts so you can shop for the dirt lover in your life… or strategically leave ...
10 Steps to Having a Wheelie Fun Time

10 Steps to Having a Wheelie Fun Time

The wheelie is really a useful riding skill, particularly for getting over trail obstacles, as well as a great way to practice balance and bike control. But maybe even more importantly than that (for all the attention-seekers out there) it looks ...
6 Unexpected Ways to Find Your Flow

6 Unexpected Ways to Find Your Flow

What is Flow? You know that feeling when everything just clicks and you are one with your bike, the trail, the universe?  You lose all sense of time as you’re fully immersed in a feeling of energized focus, full involvement, and enjoyment in the ...
Sorry, We’re Closing our Doors

Sorry, We’re Closing our Doors

Yep, we’re shutting it all down. Website (it’s dark) Phone calls (going to voicemail) Inbox (ignore) LiveChat (crickets) Smoke signals (hmm… maybe!?) This Black Friday we encourage our employees, our customers, and our communities to ...
Top 10 Ways to Stay Motivated to Ride

Top 10 Ways to Stay Motivated to Ride

Let’s be honest, we all have those days when it’s a struggle to hoist ourselves off the couch and into the saddle.  Motivation levels fluctuate for everyone and it’s important to know that’s completely normal.  Sometimes ...
Welcome Coordinator of Shred!

Welcome Coordinator of Shred!

We are thrilled to announce the latest addition to the Ninja squad, Becky Jo Steele. In her role as the Coordinator of Shred, Becky is the logistical genius coordinating all of the behind-the-scenes details that go into a successful Ninja clinic. ...

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