Alliance to improve rider education seeks to expand mountain biking participation.
ZOIC, the original mountain bike clothing brand and Ninja Mountain Bike Performance, the leading riding skills instruction program in the US, have entered into a multi-faceted marketing agreement that aims to give riders greater understanding of the proper gear and skills for mountain biking, encouraging positive riding experiences in order to grow engagement in the sport.
ZOIC Clothing is designed for superior fit, support, mobility and breathability to ensure that riders enjoy mountain biking. Ninja instruction gives riders the knowledge and training to confidently handle their bikes and seek new experiences.
Under the alliance, Ninja camp participants will receive educational presentations from ZOIC about ideal mountain bike clothing fit and function and ZOIC will outfit all Ninja instructors. In turn ZOIC will share Ninja instructional content with its community through email, web and social media platforms. Cross-promotional discounts and incentives, as well as unique co-branded experiences, will be offered as well.
Explaining the motivation for the alliance, ZOIC CEO Paul Wyandt stated, “This partnership with Ninja Mountain Bike Performance is an ideal complement to our brand mission of increasing participation in mountain biking by giving riders the confidence and comfort to have positive, engaging trail experiences that they will want to repeat and share.”
Richard La China, Lead Instructor of Ninja Mountain Bike Performance added, “We have tapped a thirst for knowledge among mountain bikers to improve their ability to better ride the trails they know and to tackle new terrain; we believe educating our campers on ZOIC features and benefits for trail riding provides a natural extension and ideal setting for this instruction.”
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We are thrilled to announce that Ninja and ZOIC have partnered to give riders greater understanding of the proper gear and skills for mountain biking, encouraging positive experiences in order to grow the sport. ZOIC Clothing gives you the confidence and comfort to Ride Like A Ninja. We also give you the best price with 30% off your first purchase from zoic.com when you use code NINJA30.
Embrace freedom of movement, superior performance, maximum comfort and ultimate versatility to excel and enjoy your ride. ZOIC is the original mountain bike clothing brand – we design the best shorts, liners and jerseys infused with tech-blended comfort. The word ZOIC is Greek for life. ZOIC is mountain bike life.