Alliance to improve rider education seeks to expand mountain biking participation.
ZOIC, the original mountain bike clothing brand and Ninja Mountain Bike Performance, the leading riding skills instruction program in the US, have entered into a multi-faceted marketing agreement that aims to give riders greater understanding of the proper gear and skills for mountain biking, encouraging positive riding experiences in order to grow engagement in the sport.
ZOIC Clothing is designed for superior fit, support, mobility and breathability to ensure that riders enjoy mountain biking. Ninja instruction gives riders the knowledge and training to confidently handle their bikes and seek new experiences.
Under the alliance, Ninja camp participants will receive educational presentations from ZOIC about ideal mountain bike clothing fit and function and ZOIC will outfit all Ninja instructors. In turn ZOIC will share Ninja instructional content with its community through email, web and social media platforms. Cross-promotional discounts and incentives, as well as unique co-branded experiences, will be offered as well.
Explaining the motivation for the alliance, ZOIC CEO Paul Wyandt stated, “This partnership with Ninja Mountain Bike Performance is an ideal complement to our brand mission of increasing participation in mountain biking by giving riders the confidence and comfort to have positive, engaging trail experiences that they will want to repeat and share.”
Richard La China, Lead Instructor of Ninja Mountain Bike Performance added, “We have tapped a thirst for knowledge among mountain bikers to improve their ability to better ride the trails they know and to tackle new terrain; we believe educating our campers on ZOIC features and benefits for trail riding provides a natural extension and ideal setting for this instruction.”
Save 30% on new partner brand ZOIC Clothing
We are thrilled to announce that Ninja and ZOIC have partnered to give riders greater understanding of the proper gear and skills for mountain biking, encouraging positive experiences in order to grow the sport. ZOIC Clothing gives you the confidence and comfort to Ride Like A Ninja. We also give you the best price with 30% off your first purchase from zoic.com when you use code NINJA30.
Embrace freedom of movement, superior performance, maximum comfort and ultimate versatility to excel and enjoy your ride. ZOIC is the original mountain bike clothing brand – we design the best shorts, liners and jerseys infused with tech-blended comfort. The word ZOIC is Greek for life. ZOIC is mountain bike life.
Richard La China is a Professional Mountain Bike racer, USAC Certified Cycling Coach and a IMBA Certified Mountain Bike Skills Instructor who coaches beginner to pro cyclist. Currently working with mountain bike XC, Endurance and Enduro racers and other competitive and non-competitive mountain bike riders seeking to become their best.
I was actually surprised to learn so many little tricks!
Last Sunday I went to the Intermediate/Advanced mountain bike skills class in Malibu and loved it! I bike quite a...
Last Sunday I went to the Intermediate/Advanced mountain bike skills class in Malibu and loved it! I bike quite a bit and feel comfortable doing pretty tough trails, but I had never learned proper riding technique. This clinic focused on the skills needed to properly ride obstacles and how to ride them with maximum efficiency. I'm a professional drum instructor and I really enjoyed Richard's teaching methods. He not only showed us how to do something, but WHY we should do it. It really makes the information stick! Kris was great too, super motivating! I was actually surprised to learn so many little tricks and can't wait to practice them on my own! I'd love to go to another clinic or do a one on one session soon. ~Andrew T.
I love to ride bikes, and I love to ride them fast. After some years of road riding, I decided...
I love to ride bikes, and I love to ride them fast. After some years of road riding, I decided (read: my boyfriend suggested) that I should give mountain biking a try. And not just weekend lah-de-dah, pack-a-peanut-butter-and-jelly-sandwich mountain biking--I decided I was going to RACE mountain bikes. After all, it couldn't be THAT hard, could it? I mean, I knew how to ride/race a bike, I had great fitness, and I had a totally sweet custom-built race mountain bike (courtesy of said boyfriend). So I signed up for a local race series. Well, several races and countless crashes later (and, allegedly even some tears--although I will deny it to my grave), I wanted to put the kibosh on my mountain bike race career. I had so many cuts, scrapes, gashes, and bruises that you'd have thought I was trying to bring the "mummy" look back into style with all my bandages. (Honestly, I should have bought stock in Band-aids and Advil.) And those were just the external wounds.... My pride/ego and my psyche took a big hit, too, and not even my beautiful series overall winner trophy could take that pain away (yes, I did win, but it wasn't pretty). I just couldn't understand how I could be so terrible at something (ie, how I completely lacked the bike handling skills to navigate around a course crash-free). However, instead of heeding my calls to sell/destroy/part-out my mountain bike--which at that point I had taken to calling "That Stupid Bike"-- my boyfriend suggested that I take a mountain bike skills class with Ninja Mountain Bike Skills. (My boyfriend....he is so full of suggestions). So, in March 2013 I took the Beginner Level 1 class and, wow! Boyfriend's idea was great (for once)! What an amazing and transformative experience. I had...
Aaron Lucy ran an AMAZING training camp,even as an experienced rider I learned all kinds of new skills about corning,...
Aaron Lucy ran an AMAZING training camp,even as an experienced rider I learned all kinds of new skills about corning, technical riding up and down trails, even properly setting my shocks for my exact body weight and riding style! Aaron knows his stuff and I highly encourage anyone even considering a training session to get on it! I use the skills I learned almost constantly when I ride (about once a week!) ~Bruce Barnes
I recently took the intermediate/advanced clinic. It was excellent and would recommend it to anyone who is looking to improve...
I recently took the intermediate/advanced clinic. It was excellent and would recommend it to anyone who is looking to improve their skills. All the instructors were great and made the clinic very fun and informative. ~Greg E.
They’ve helped build my confidence and competence!
Coming from a triathlon background I had spent most of my time on the road, though I did have a...
Coming from a triathlon background I had spent most of my time on the road, though I did have a few seasons of cyclocross under my belt. I was a novice mountain biker with just enough confidence to get myself into trouble on the trails. I started by attending the free Tuesday night mountain bike workouts at Balboa Park, led by Coach Richard. While these are primarily geared toward building fitness, we learned some skills tips and I met some cool folks. Since then I've taken the intermediate and advanced skills clinics, as well as raced a couple times. Coaches Richard and Kris are great at instruction, which is not easy. Most great riders cannot teach others to do the same, but these two are exceptional at it. They've helped build my confidence and competence. In fact they have taken time during weekday and weekend rides to help give me pointers! I joined Team Ninja to train and race with this fun crew and would highly advise you check them out! ~Henry H.
This truly life changing gift will be greatly appreciated by the recipient and is the perfect choice for birthdays, holidays, or any other gift-giving occasion!Gift Certificates are available for all Mountain Bike Skills Clinics, Camps, One-on-one Sessions and Ninja Gear. Order yours here.